2025 was a year of reflection, refinement, and realignment. We had wins. Strategic partnerships, scalable campaigns, and growth that came from experience and execution. But we also had lessons. Hard ones. I spent time chasing O&O offers that didn’t fully materialize. Tried to make deals work that didn’t align. When you start forcing things that […] More

As I look back on 2024, it’s been a year filled with highs and lows, challenges, and plenty of opportunities to learn. The ups were euphoric, as they always are in performance marketing. The lows? Humbling, grounding, and full of lessons that have sharpened my perspective moving forward. Through it all, I’ve come away with […] More